Staff

40 UNDER 40 AWARD WINNER VIA AUTOMOTIVE NEWS

After graduating from the University of South Carolina with a bachelor’s degree in business management and marketing, Brooke started her automotive career in 2015. In 2017 Brooke also graduated from the NADA Dealer Academy which prepares current and future dealership leaders to operate a successful and profitable automotive business. While learning all aspects of the business Brooke took on multiple roles in sales, marketing, finance, sales management, and currently executive management. In 2022 Brooke was featured in Automotive News 40 Under 40 list. This national honor also landed her seats on various leadership groups and multiple speaking roles including an exclusive interview as an industry outlier in the Automotive Leaders Winning Cultures Webcast in 2023.

Brooke has a passion for seeing people reach their full potential and helping them achieve their personal and professional goals. In partnership with her team Brooke has created the Mission and Core Values that are the foundation of Coastal Chevrolet Cadillac Nissan today.

While Brooke’s compassionate strive for excellence excels her in every aspect of her career it also propels her in her personal life as well. As a competitive CrossFit athlete, sister, daughter, wife, and friend Brooke takes any opportunity to propel her own personal growth while also helping others achieve their dreams. She credits the automotive business for helping cultivate her drive and confidence!

Originally from Georgetown, SC Brooke now resides in Murrells Inlet, SC with her husband. They love to take any opportunity to explore the beautify our area has to offer, enjoying outside activities as much as possible.

Ben Dameron, General Sales Manager of Coastal Chevrolet Cadillac Nissan, brings over thirteen years of automotive experience to our team. Born in South Korea, Ben grew up in Leonardtown, Maryland. After serving in the United States Navy, and receiving accolades in Naval Nuclear Propulsion, he moved to Myrtle Beach, SC and started a successful career in the automotive field bringing a wealth of knowledge and structure to Coastal Chevrolet Cadillac Nissan. After rising through the sales ranks, Ben has excelled as a leader in Coastal’s training program and is verified through multiple General Motors and Nissan certification programs. His strong work ethic has set the standard for dedication and commitment throughout his professional career. In his spare time, Ben runs a successful social media platform enlightening viewers with rare footage of the Oceans floor off the coast of South Carolina. He also loves spending time outside enjoying photography, golf, fishing, boating, and off roading. He currently lives in Myrtle Beach with his wife and four children.

James English, Pre-owned Vehicle Manager for Coastal Nissan and Coastal Chevrolet Cadillac, specializes in the pre-owned vehicle market. An expert at analyzing market fluctuations and pre-owned vehicle trends locally and throughout the country, James brings a wealth of knowledge that is incomparable in the market. Originally from Georgetown, South Carolina, James graduated from Clemson University with a degree in business management. With extensive appraisal training, James is also an expert pre-owned vehicle appraiser not only locally but nationally as well. After working with the sales team, James put his skills to use by developing and growing our current pre-owned vehicle department including inventory and appraisal management. Now residing in Murrells Inlet, James enjoys boating, fitness activities, and the landscape that our local natural areas provide.

Caitlin Negethon is a Marketing, Public Relations, and Owner Loyalty Manager with an emphasis on SEM, Organic, Social Strategy, Website Management, Business, and Culture Development. With over 15 years of Business and Brand Development experience, including multiple successful ground up projects, she is a driven creative that embodies professional brand and vision, keeping the mission at the forefront. Caitlin has years of departmental and organizational management experience and loves to develop growth with a culture focused atmosphere. Caitlin is also a published author with her first novel published in 2023. She loves to organize events and in her spare time she has served on multiple local boards and volunteers to help strategize for local non-profit fundraising. Caitlin enjoys our wonderful Pawleys Island weather with her rescue dog, spending time with friends and family on the beach, being involved in local tennis, or writing in her spare time. Born in Boston Massachusetts, Caitlin’s family has made Pawleys Island their vacation destination since 1990 which drove the decision in her relocation to Pawleys Island in 2004. Caitlin’s work is her passion but this community is her love.